March 2008 Archives

It has been announced that the British Travel Trade Fair will move to London's ExCeL next year, and will become part of a new four-day show called Best Of Britain, organised by IMIE. Running from 26th-29th March, there will be a Best of Britain Trade Forum on Thursday 26th March and Friday 27th March until 2pm, replacing the current BTTF format, whilst the remaining two and a half days will be open to consumers. Many in the trade have expressed concern about the move towards a more consumer-based event. Please comment below.

We are organizing our first event on Thursday 3rd April, at Shakespeare s Globe, Bankside, London. Which will be on the topic of "Sharing experiences about locally led tourism initiatives and partnership working!"

It will be organised by Landor Travel Publications, publishers of British Tourism: A Guide for the Travel Trade, and supported by Group Travel Organiser magazine which has enabled us to bring a wealth of inside contacts and knowledge to this event from key buyers and suppliers of UK tourism. The event is kindly hosted by Shakespeare's Globe Theatre with spectacular views over the Thames, and itself part of a London tourism 'cluster'.

This event will address how public agencies, local authorities, destinations and suppliers can work together to get more business. During the day you will hear how combinations of attractions, venues, destinations, accommodation providers, tour operators, transport operators and local and regional tourism bodies can work together to increase the overall visitor offer. The seminar will examine how these organisations can take the lead in bringing tourism businesses together, and hear from successful practioners on how they got it right.

The seminar will also examine what are the desirable outputs from collaboration and how they can be supported and achieved. Two workshops will look at what public bodies can do and some low cost marketing options for smaller venues. Another practical session will examine how jointly marketed venues can meaningfully and cost effectively promote themselves at exhibitions.

You will have the opportunity to put questions to speakers and discuss the issues raised. After the seminar there will be an informal networking drinks reception during which you can meet speakers and colleagues in the UK domestic tourism industry informally.

Who Should Attend

• Local Authority and other tourism agencies
• Marketing Managers
• Local Attractions and Venues
• Attraction Owners and Managers
• Economic Development Officers
• Tourism Consultants
• Tourist and County Information Officers
• Accommodation Suppliers
• Local Strategic Partnerships
• Tour Operators
• Town Centre Managers
• Advertising Agencies and Consultants
• Tourism Professionals who want to meet other high level practioners

Book online at www.landortravelpublications.net

Prices

Early Bird Rate - ends 14th March 2008 £110 +vat
Standard Rate - from 15th March 2008 £125 +vat
There is a 10% discount for 2nd and susequent delegates

Prices include refreshments, a three course lunch, conference documentation and a free copy of British Tourism: A Guide for the Travel Trade - published on 11th March at £29.