Create A Boom
Alun Williams, Head of Partnership at 'Wiltshire Tourism Partnership', spoke about different partnerships for different markets. He discussed the issue of the fastly dwindling group travel market and how this could be rectified.
Key ideas addressed included the need for new attractions, new ideas and more promotions to keep the group travel industry booming. Without developments, the industry will suffer.
Further to this, Alun suggested that more, new, package-trips should be available because they provide an opportunity for the media to discuss something new and of interest. This increases the amount of publicity the attraction receives and the publicity will result in a greater amount of business.
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