Differing Bodies
The editor for 'British Tourism: A Guide for the Travel Trade', Tom Evans, delivered a presentation about new organisations, across the UK, that have formed since funding of the regional tourism bodies switched to the 'Regional Development Agencies'. The presentation provided brief examples of the organisations across the UK and how they operated.
Sub-regional bodies were discussed and the different formats that these bodies take. One body discussed is 'East Midlands Tourism' who has five destination member partnerships which set about to increase tourism through bespoke marketing campaigns. Other organisations are set up in areas with already existing tourism, such as in the Peak District.
London, on the other hand, consists of a Development Agency that is divided up into five sub-regional development managers, covering the North, East, South, West and Central parts of London.
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