Let's Go to the East
Catherine Anderson, 'Marketing Manager of East of England Tourism', was the first to speak at the London seminar, 'Working Together to Attract More Visitors', on 3rd April 2008.
'East of England Tourism' brought together a total of 50 partners from local authorities, attractions and a transport operator, to create an on-going homogeneous relationship. Called the 'Let's Go!' programme, it's aim is to increase the number of off-peak, day visitors to the East of England and also raise awareness of the benefits of taking short breaks to the area.
The company also aims to increase the number of people that use trains as a mode of transport, joining with transport operators such as National Express to achieve this. Discounted entries to attractions, two-for-one tickets, as well as packages that cover the train costs and entry to an attraction, are all offered to promote tourism to the area.
Further information can be seen at the website: www.visiteastofengland.com
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