Seven Successes
Caroline Edmunds, Director of 'Pennington Public Relations', discussed the 'Seven Wonders of the Weald', which are a collection of seven varying attractions across the Weald of Kent, as well as how these attractions came together to appeal to more visitors.
A major new road layout was responsible for associating seven attractions with one another and it was decided that these attractions could work together to increase tourism to the area. The venues, which include vineyards, gardens and castles, are said to offer history, sport, culture and fun.
In order to promote the 'Seven Wonders of the Weald', the company increased the amount of advertising by producing press releases, while also embracing any television or radio opportunities. However, although the company is self-funding now, original funding came from a selection of organisations, including SEEDA, Tunbridge Wells Borough Council and Interreg.
Pennington PR are able to keep this relationship between the attractions healthy and valuable by meeting regularly, implementing regular change and encouraging support from tourism bodies.
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