Say That To My Face!
Karen Roebuck, Head of Marketing for 'Tourism South East', gave a presentation on the importance of face-to-face communication between suppliers and customers, mainly through Group Travel Fairs and exhibitions.
'Tourism South East' was created to support coach operators, organise exhibitions and support groups who are new to working in tourism.
Karen discussed the point of attending events in order to meet new contacts, as well as talk to organisers and explain to them how your product meets their needs. To make it easier at fairs, Karen Roebuck suggested that you prepare in advance for different groups and interests and match those to your project.
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