The Beauty of the Internet

One of the first issues James addressed was that of the travel agent. More and more travel agents are closing down because an increasing number of people are booking their holidays directly, rising from 45% of people in 1998 to 72% of people in 2007. 

Furthermore, in 1998 people were looking at package holidays abroad, rather than in the UK and this was down to the travel agents not promoting the UK as a top destination. However now, the majority of people use the media as well as 'media wee' which are comments from the public that are published on the internet. Therefore in order to keep the group travel industry successful, people must adopt the use of the internet to reach greater numbers of people.