Cleaner, Greener, Safer
Valentina Diamanti-Fox, Marketing and Events Manager for 'Better Bankside', was the second person to speak at the seminar and discussed 'Business Improvement Developments', otherwise referred to at 'BIDs'.
The idea behind a BID is that a given place, in an up-and-coming area, will be improved upon to make it more appealing to visitors and local residents. A BID is established by ballot and once voted in, a compulsory levy charge is implemented for all businesses in that area in order to fund the project. This charge would be around 1-2% of their revenue, therefore further funding would also need to be acquired, often via fundraising or voluntary contributions from landowners.
'Better Bankside' is an example of a BID between Blackfriars and London Bridge, in South London, which promotes attractions and services to visitors. Plans are discussed and implemented by the 'Better Bankside Board' which is a collaboration of people from associated businesses as well as council members. Developments vary from more lights under bridges to extra cycle paths.
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